Content Marketing

Jobs Content Marketing: How to Attract Top Talent with Strategic Content

A B2B tech client spent $120K on job boards with poor results. We shifted to content marketing, cutt...

Content Marketing

Job Content Marketing: Why I Stopped Telling Clients to 'Just Post Jobs'

I used to think job content was just career pages—until I analyzed 500+ hiring campaigns. Here's wha...

Keyword Research

Job Description Keywords Are Your Secret Hiring Weapon

Most recruiters miss 80% of qualified candidates by using wrong keywords. Here's how to find the rig...