Pay-per-click advertising, Google Ads, Bing Ads, paid search
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That myth about healthcare PPC being too expensive? It's based on 2022 data with broken targeting. Here's what actually works with real campaign metrics.
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15 min
Google Ads CTR averages 3.17% in healthcare, but top performers hit 6%+. Here's the 12 metrics that...
17 min
Frustrated with low conversions? I've managed $50M+ in ad spend and see the same mistakes. Here's wh...
17 min
Stop tracking vanity metrics. Legal marketers need these 8 PPC KPIs to actually drive cases. Real da...
8 min
A real estate broker came to me spending $15K/month on Google Ads with a 1.2% conversion rate. Here'...
15 min
Stop wasting budget on vanity metrics. I'll show you the 12 PPC metrics that actually move the needl...