Expert insights and guides on PPC, SEO, and digital marketing
I used to push AI for everything—until I saw agents waste $50k on tools that didn't work. Here's wha...
Dental practices are seeing 40% lower CPMs on TikTok vs. Meta. Here's how to target the right patien...
Stop wasting money on outdated LinkedIn Ads tactics. In 2026, your creative is your targeting. Here'...
Frustrated with low conversions? I've managed $50M+ in ad spend and see the same mistakes. Here's wh...
Stop wasting money on LinkedIn ads that don't convert. Here's what's actually working for dental pra...
A real estate broker came to me spending $15K/month on Google Ads with a 1.2% conversion rate. Here'...
I'll admit—I thought LinkedIn was overpriced for dental. Then I ran the tests. Here's what actually...
Stop wasting budget on vanity metrics. I'll show you the 12 PPC metrics that actually move the needl...
After analyzing 500+ roofing landing page tests, here's what actually works. Real data, specific ben...