Conversion Optimization

Heatmap Analysis for Travel Sites: The 47% Conversion Lift Nobody Talks About

According to Unbounce, travel landing pages convert at just 2.1% on average. Heatmap analysis reveal...

Conversion Optimization

Are Heatmaps Actually Worth It for Finance Sites? A 15-Year Marketer's Take

After analyzing 50+ finance sites with heatmaps, I'll show you exactly what works (and what doesn't)...

Core Web Vitals

Page Experience Myths Debunked: What Google Actually Measures

Stop chasing outdated metrics. I'll show you what Google's algorithm really looks for in page experi...