Schema Markup

Schema Testing Tools That Actually Work: My Changed Approach

I used to trust Google's Rich Results Test—until I found 3,000+ errors it missed. Here's how to prop...

15 min read 2022-10-25

technical seo schema markup e-commerce seo

Conversion Optimization

Roofing A/B Testing: How We Increased Conversions 47% in 90 Days

Stop guessing what works for roofing leads. We ran 500+ tests across 37 roofing companies. Here's ex...

15 min read 2022-07-05

lead generation a/b testing conversion rate optimization

Conversion Optimization

I Used to Redesign SaaS Landing Pages—Now I Test 50+ Elements First

After analyzing 500+ SaaS landing page tests, I'll show you exactly what moves conversion needles—an...

15 min read 2020-08-21

data-driven marketing saas conversion a/b testing

Conversion Optimization

Your Agency's Forms Are Costing Clients 47% of Their Leads

Most agencies optimize the wrong form elements. Here's what 500+ tests revealed about what actually...

16 min read 2020-08-17

lead generation a/b testing conversion rate optimization

Conversion Optimization

Real Estate A/B Testing: The Data-Driven Guide I Wish I Had

I wasted $127K on real estate ads before discovering what actually works. Here's my step-by-step A/B...

15 min read 2016-12-31

conversion optimization lead generation property marketing

Conversion Optimization

E-commerce A/B Testing: What Actually Works (Backed by 500+ Tests)

Stop guessing what converts. I've run 500+ e-commerce tests. Here's exactly what works (and what doe...

15 min read 2016-12-26

case studies a/b testing conversion rate optimization

Conversion Optimization

The Finance A/B Testing Playbook: How We Increased Conversions 47%

I'll admit—I thought A/B testing in finance was overhyped. Then we ran 3,847 tests. Here's exactly w...

15 min read 2016-03-13

conversion optimization finance marketing financial services