PPC Advertising

Is PPC Still Worth It for Education in 2026? A $50M+ Ad Spend Perspective

After managing $50M+ in ad spend, I'll show you exactly how PPC works for education in 2026—with rea...

TikTok Ads

TikTok vs Facebook Ads for Education: I Was Wrong About This

I'll admit—I thought Facebook owned education marketing. Then I ran the tests. Here's what 3,500+ ad...