PPC Advertising

Retail PPC in 2025: What Actually Works (Not What Google Sells)

Stop wasting budget on outdated tactics. A $50M+ ad spend practitioner reveals what retail PPC actua...

PPC Advertising

The 2024 Retail PPC Playbook: What Actually Works After $50M in Ad Spend

Former Google Ads insider reveals the 2024 retail PPC strategies that work—and the outdated tactics...

Google Ads

Coupons in Google Ads: The $4.22 CPC Reality & How to Actually Profit

Google Ads coupon campaigns average $4.22 CPC but waste 68% of budgets. Here's how to structure prof...