PPC Advertising

B2B PPC Reporting: The 7 Metrics That Actually Matter (Not Vanity)

I'll admit—I used to report on clicks and impressions. Then I lost a $100K client. Here's what B2B P...

PPC Advertising

PPC Reporting for Education: The 7 Metrics That Actually Matter

After analyzing 50,000+ education ad accounts, I've identified the 7 metrics that drive 90% of resul...