Expert insights and guides on PPC, SEO, and digital marketing
I'll admit—I wasted $47,000 on Instagram ads for a fintech client. Here's what the data actually sho...
After scaling 8-figure real estate campaigns, here's my data-driven breakdown of Facebook vs Instagr...
Insurance marketers: Facebook CPMs average $12.47 vs Instagram's $8.19. Here's what's actually conve...
A travel marketing director came to me with a $75K/month ad budget and 1.2x ROAS. We hit 3.8x in 90...
A legal marketing director came to me spending $15K/month with a $450 CPA. Here's what actually work...
Meta's 2024 data shows B2B Instagram Ads have 37% higher CTR than Facebook. But here's what those nu...
Meta's 2024 data shows SaaS brands spending 73% more on Instagram—but Facebook still drives 41% lowe...
After scaling healthcare brands to 8-figures, here's my data-backed breakdown of which platform deli...