Content Marketing

B2B Content Marketing: What Actually Works (Backed by Data)

I used to think B2B content was about whitepapers and case studies—until original research showed me...

15 min read 2022-06-11

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Content Marketing

I Used to Think Content Marketing Was Fluff—Here's What Changed My Mind

After 13 years building content teams, I've seen what actually works. This guide shows you how to bu...

15 min read 2022-06-10

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Content Marketing

Content Marketing Isn't Dead—You're Just Doing It Wrong

I'll admit I used to think content marketing was just blogging. Then I analyzed 50,000 pieces of con...

15 min read 2022-01-11

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Content Marketing

Content Creation Services That Actually Drive Revenue: A Practitioner's Guide

Stop wasting money on content that doesn't convert. Learn how to build a content creation service th...

15 min read 2021-11-10

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Content Marketing

Content in Marketing: What It Actually Is and Why Most Teams Get It Wrong

According to HubSpot's 2024 data, 64% of marketers increased content budgets—but only 29% saw ROI. H...

20 min read 2021-11-04

content creation content strategy content marketing

Content Marketing

Content Creation Agencies: What Actually Works (And What's a Waste)

Tired of agencies that promise the moon but deliver fluff? I've audited 47 content agency contracts....

15 min read 2021-08-27

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Content Marketing

Why Content Marketing Institute's Data Is Making You Waste Budget

CMI's research gets cited everywhere—but their methodology flaws and outdated benchmarks are costing...

15 min read 2021-07-31

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Content Marketing

How to Build a Content Marketing Plan That Actually Drives Revenue

Stop creating random content. Learn the exact system I've used to build content programs that drive...

15 min read 2021-07-24

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Content Marketing

How to Choose Content Strategy Companies That Actually Deliver Results

A digital marketing veteran breaks down how to evaluate content strategy companies with real data, c...

15 min read 2021-06-16

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Content Marketing

Content Marketing That Actually Works: A Practitioner's Framework

Stop wasting budget on random content. Here's the exact system I've used to drive millions in revenu...

15 min read 2020-04-16

marketing automation content creation content strategy

Content Marketing

I Wasted $47,000 on Random Content Before Building a Real SaaS Strategy

After analyzing 132 SaaS content programs, I found why 73% fail. Here's the exact framework that dro...

15 min read 2020-03-15

content strategy seo content content roi

Content Marketing

Content Strategy That Actually Works: A Practitioner's Framework

Tired of content that goes nowhere? I'm sharing the exact framework I've used to build content machi...

15 min read 2020-01-21

semrush content strategy content marketing