Content Marketing

Content in Marketing: What It Actually Is and Why Most Teams Get It Wrong

According to HubSpot's 2024 data, 64% of marketers increased content budgets—but only 29% saw ROI. H...

20 min read 2021-11-04

content creation content strategy content marketing

Content Marketing

What Actually Makes a Content Marketing Spezialist? The Real Skills That Matter

After 13 years building content teams, I'll show you what separates real specialists from generalist...

15 min read 2021-06-23

content creation content strategy content marketing

Content Marketing

Content Marketing That Actually Works: A Practitioner's Confession

I'll admit—I wasted years on random acts of content. Here's the data-backed system that finally deli...

21 min read 2019-11-15

ahrefs content creation content strategy

Content Marketing

B2B Content Marketing That Actually Works: A Practitioner's Guide

Stop wasting budget on content that doesn't convert. Here's the data-backed B2B content marketing st...

15 min read 2019-03-22

semrush content strategy seo content

Content Marketing

Why Your Content Calendar Is Failing (And How to Fix It)

I'll admit—I thought content calendars were just glorified to-do lists. Then I ran the tests. Here's...

15 min read 2018-07-26

content strategy content marketing seo content

Content Marketing

Calendar Content That Actually Works: Stop Wasting Time on Empty Planning

Tired of content calendars that collect dust? I've seen businesses waste 40+ hours monthly on planni...

15 min read 2018-03-02

content strategy content marketing seo content

Content Marketing

Ecommerce Content Marketing: Why Most Brands Get It Wrong

Stop wasting budget on random blog posts. Here's how to build a content engine that actually drives...

15 min read 2018-02-16

content strategy seo content marketing

Content Marketing

The Marketing Plan Content That Actually Drives Results (Not Just Fills Pages)

Stop creating random content. Here's what actually belongs in your marketing plan—backed by data fro...

15 min read 2017-08-17

ahrefs content marketing seo content

Content Marketing

Digital Marketing Content That Actually Works: A Practitioner's Guide

Stop creating random acts of content. Here's how to build a scalable content operation that drives r...

21 min read 2017-08-15

semrush ahrefs content creation

Content Marketing

Content Calendars Don't Work—Unless You Fix These 5 Data Mistakes

That viral template you downloaded? It's probably costing you links. Here's what 1,200+ marketers ac...

15 min read 2016-12-13

content strategy data-driven marketing link building