Content Marketing

Is HubSpot's Content Strategy Actually Worth It? A Data-Driven Breakdown

After analyzing 1,600+ marketers and testing HubSpot's framework for 3 years, here's what the data a...

15 min read 2019-07-17

marketing automation seo strategy topic clusters

Content Marketing

Why 70% of Content Fails and How to Build a Content Machine That Works

Most content fails because it's created without a system. Here's how to build a content machine that...

15 min read 2018-08-26

content creation content strategy content marketing

Content Marketing

SaaS Content Marketing That Actually Works: A Practitioner's Guide

Stop wasting budget on content that doesn't convert. Here's the data-driven SaaS content marketing f...

15 min read 2017-08-17

marketing automation lead generation content strategy

Content Marketing

Content Marketing Web: How to Build a System That Actually Scales

I'll admit—I used to think content marketing was just writing blogs. Then I built a system that drov...

15 min read 2017-08-10

semrush topic clusters content strategy

Content Marketing

Building Brand Awareness Through Content: A Data-Driven Framework

How to create content that actually builds brand awareness—not just vanity metrics. Includes data fr...

15 min read 2017-04-21

content strategy content marketing seo content

Content Marketing

I Used to Hate Marketing Plans—Here's What Actually Works

After 11 years in content marketing, I've seen what makes marketing plan content work. Here's the da...

15 min read 2016-07-25

content marketing content roi b2b marketing

Content Marketing

Stop Wasting Content Budget: The Real Sales Funnel Framework That Works

Tired of random acts of content? Here's the data-backed sales funnel framework that actually drives...

15 min read 2016-05-28

conversion optimization content strategy content marketing