データを活用してマーケティング上の意思決定を支援する

私たちが始めた理由

それは、単純な不満から始まりました。信頼でき、実行可能なデジタル マーケティングのアドバイスをオンラインで見つけるのは、なぜこんなにも難しいのでしょうか?私たちは、実務に携わるマーケターや代理店のオーナーとして、企業が混乱を招くプラットフォームのインターフェース、矛盾するアドバイス、時代遅れの戦略に苦戦しているのを見てきました。

2019年、私たちはそれについて何か行動を起こすことにしました。私たちは、Google 広告スペシャリスト、Facebook ブループリント エキスパート、データ アナリスト、マーケティング ストラテジストなどの認定プロフェッショナルのチームを結集し、共通の目標を掲げました。それは、私たちが望んでいたリソースを作成するというものでした。セールストークはありません。曖昧な約束はありません。データに裏付けられた、実際に役立つ正直なガイダンスです。

現在、当社の計算機は世界中の代理店で使用されており、当社の記事はマーケティング コースで参照されており、当社のコミュニティは 50 か国以上に広がっています。しかし、私たちは成功を別の方法で評価します。つまり、私たちの仕事のおかげでより高い ROI を達成したすべてのマーケターです。

Growing with the Industry

The 2000s brought explosive growth—both to digital advertising and to PPC Info. What started as a newsletter became a comprehensive knowledge base. Our team grew from 3 founders to 15 dedicated editors, each bringing specialized expertise in emerging platforms and strategies.

We were there when Facebook opened its advertising platform to businesses. We published the first comprehensive guide to Twitter Ads within hours of its launch. When Instagram introduced sponsored posts, our mobile advertising team had analysis ready the same day. This commitment to being first—and being right—earned us a reputation that spread by word of mouth across the global marketing community.

By 2010, PPC Info had become a household name in marketing circles. Our community forums—launched in 2003—had grown to over 100,000 active members sharing strategies, troubleshooting campaigns, and forming professional relationships that often lasted for years. Many of today's CMOs and marketing directors credit PPC Info forums with launching their careers.

Today: A Global Marketing Institution

Today, PPC Info is more than a website—we're a global marketing institution. Our team of 50+ expert editors includes former Google employees, Facebook advertising veterans, agency founders, and academic researchers. Together, we publish over 500 new articles each year, maintain a library of 200+ marketing calculators, and serve a community that spans every continent.

Our content has been cited in Harvard Business School case studies, referenced by the Wall Street Journal and Forbes, and translated into 23 languages by our international partners. The average PPC Info reader is a marketing professional with 7+ years of experience—yet even seasoned veterans tell us they learn something new every week.

But what makes us most proud isn't our accolades or statistics—it's the impact we've had on real businesses and real careers. We've received over 50,000 thank-you notes from readers who landed their dream marketing job, launched successful campaigns, or finally understood a concept that had confused them for years. Each one reminds us why we started this journey 30 years ago.

The PPC Info community isn't just a place to ask questions—it's where marketing careers are built. Our forums have been the birthplace of countless professional relationships, agency partnerships, and even a few marketing startups. Members often describe us as "the professional network that actually feels professional."

Every week, our community hosts live Q&A sessions with industry leaders, exclusive webinars on emerging trends, and spirited debates about the future of digital advertising. It's not uncommon to see marketing directors from Fortune 500 companies discussing strategy alongside agency owners and ambitious newcomers.

Our editorial team includes former platform employees who helped build the advertising systems they now write about. We have ex-Googlers who worked on AdWords quality scoring, former Facebook advertising product managers, and LinkedIn marketing veterans. This insider knowledge means our readers get insights they simply cannot find anywhere else.

But expertise alone isn't enough. Every piece of content goes through our "Triple Verification" process: fact-checked by a subject matter expert, tested by a practicing marketer, and reviewed by our editorial board. This process takes time—sometimes weeks for a single comprehensive guide—but it ensures that when you read something on PPC Info, you can trust it.