Marketing Analytics Tools

Web analytics, campaign tracking, and performance measurement

36
Tools
Showing 1-24 of 36 tools

Quantum Metric

Marketing Analytics
5.0 (1976)

Digital analytics platform

Umami

Marketing Analytics
5.0 (1257)

Open-source analytics

Heap

Marketing Analytics
5.0 (659)

Digital insights platform

Datadog

Marketing Analytics
4.9 (7904)

Monitoring and analytics

Sumo Logic

Marketing Analytics
4.9 (4553)

Cloud SIEM and log analytics

PostHog

Marketing Analytics
4.7 (2340)

Open-source product analytics

New Relic

Marketing Analytics
4.6 (3070)

Full-stack observability

Pendo

Marketing Analytics
4.6 (2292)

Product experience platform

Google Analytics 4

Marketing Analytics
4.6 (2140)

Web analytics by Google

FullStory

Marketing Analytics
4.6 (1129)

Digital experience analytics

Usermaven

Marketing Analytics
4.5 (2337)

Privacy-friendly analytics

Fathom Analytics

Marketing Analytics
4.5 (1895)

Privacy-first analytics

Kissmetrics

Marketing Analytics
4.5 (278)

Customer engagement analytics

Hotjar

Marketing Analytics
4.4 (3575)

Website heatmaps and behavior

Amplitude

Marketing Analytics
4.4 (1258)

Digital analytics platform

Google Analytics 4

Marketing Analytics
4.3 (28900)

Understand your customers across devices

Elastic

Marketing Analytics
4.3 (6758)

Search and analytics platform

Splunk

Marketing Analytics
4.3 (4847)

Data platform for security

Pendo

Marketing Analytics
4.3 (281)

Product experience platform

Mouseflow

Marketing Analytics
4.3 (223)

Session replay tool

Dynatrace

Marketing Analytics
4.2 (5908)

Software intelligence platform

UserTesting

Marketing Analytics
4.2 (1859)

Human insight platform

June

Marketing Analytics
4.2 (1322)

Product analytics for B2B

Hotjar

Marketing Analytics
4.2 (417)

Behavior analytics

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