Learning / Analytics & Data

Analytics & Data

316 resources

Data analysis, tracking, and marketing analytics

Newsletter Free

Locally Optimistic

Locally Optimistic · Email

Analytics leadership community newsletter.

Analytics Leadership Data Culture Team Building Stakeholders
4.9
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Certification Paid

Marketing Cloud Intelligence Certification

Salesforce · Trailhead

Master Salesforce Marketing Cloud Intelligence (Datorama).

Datorama Marketing Analytics Data Integration Visualization
4.9 40 hours
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Certification Free

Mixpanel Analytics Certification

Mixpanel · Mixpanel

Product analytics certification using Mixpanel platform.

Product Analytics User Behavior Funnel Analysis
4.9 4-6 hours
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Tool Free

Clarity

Microsoft · Web

Free heatmaps and session recordings from Microsoft.

Heatmaps Session Recording Free
4.9
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Newsletter Free

Data Elixir

Data Elixir

Top data science picks of the week.

Data Science Curated Resources
4.9
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Course $25/mo

Marketing Analytics with Python

DataCamp · DataCamp

Apply Python to marketing analytics challenges.

Python Marketing Analytics Data Science
4.9 4 hours
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Course Free

Metabase Business Intelligence

Metabase · Metabase

Open-source BI with Metabase.

Metabase Open-Source BI Dashboards SQL
4.8 15 hours
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Certification Paid

Google Marketing Platform Partners

Google · Google Marketing Platform

Advanced GMP training for partners.

GMP Analytics 360 Campaign Manager Search Ads 360
4.8 50 hours
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Certification Free

AppsFlyer Mobile Attribution

AppsFlyer · AppsFlyer

Master mobile attribution and measurement.

AppsFlyer Mobile Attribution Deep Linking Fraud Protection
4.8 20 hours
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Course Paid

Predictive Customer Analytics

DataCamp · DataCamp

Predict customer behavior with ML.

Predictive Analytics Churn Prediction Recommendations ML
4.8 30 hours
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Course Free

Triple Whale Analytics

Triple Whale · Triple Whale

E-commerce analytics and attribution.

Triple Whale E-commerce Analytics Attribution Profit Tracking
4.8 10 hours
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Tool Freemium

Heap Product Analytics

Heap · SaaS

Auto-capture product analytics.

Heap Product Analytics Auto-Capture Funnels
4.8
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Certification $165

Power BI Data Analyst Associate

Microsoft · Microsoft Learn

Microsoft certification for Power BI data analysis.

Power BI Data Analysis Microsoft
4.7 40-60 hours
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Course Free

Supermetrics Marketing Data

Supermetrics · Supermetrics Academy

Connect all marketing data sources.

Supermetrics Data Connectors Marketing Reporting Integration
4.7 10 hours
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Tool Freemium

Hotjar Behavior Analytics

Hotjar · SaaS

Understand user behavior.

Hotjar Heatmaps Session Recording Surveys
4.7
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Course Paid

Experimentation and A/B Testing

Reforge · Reforge

Master marketing experimentation.

A/B Testing Experimentation Statistics Test Culture
4.7 20 hours
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Course $49/mo

Customer Analytics

Wharton · Coursera

Wharton course on using data to understand and predict customer behavior.

Customer Analytics Predictive Modeling Segmentation
4.7 5 weeks
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Certification Free

Google Analytics 4 Certification

Google · Skillshop

Official certification for Google Analytics 4 proficiency and implementation.

GA4 Event Tracking Reporting
4.6 4-6 hours
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Course Paid

Python for Marketing Analysis

DataCamp · DataCamp

Python fundamentals for marketing professionals.

Python Pandas Marketing Analysis Visualization
4.6 40 hours
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Certification Free

Branch Deep Linking & Attribution

Branch · Branch

Master deep linking and mobile attribution.

Branch Deep Linking Mobile Attribution Cross-Platform
4.6 15 hours
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Tool Freemium

SimilarWeb

SimilarWeb

Website traffic and competitive analysis.

Traffic Analysis Competitors Market Intelligence
4.6
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Course Paid

Google Tag Manager Complete Guide

MeasureSchool · Udemy

Master GTM for tracking and tag management.

Google Tag Manager Tracking Tags Triggers
4.6 12 hours
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Course Paid

Google Tag Manager Advanced

Julius Fedorovicius · Analytics Mania

Master advanced GTM techniques.

GTM Advanced Custom JavaScript Server-Side GTM Debugging
4.5 20 hours
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Tool Paid

FullStory Digital Experience

FullStory · SaaS

Digital experience analytics.

FullStory Session Replay DXI Analytics
4.5
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